Welcome to our zero waste lifestylestore!
Welcome at SMIR! SMIR stands for sustainable, minimalistic, inspirational, reusable and all the products we have in our online store are related to that. We sell everything you can imagine that comes plastic free. From reusable water bottles and bamboo toothbrushes to sustainable underwear, scented candles without parraffin and reusable coffee to go cups. Check out our webshop and discover what we have in store.
Where to find us:
Only open during workshops! No brick and mortar store.
3811 EB Amersfoort
Province of Utrecht
Take the train from Amsterdam (35 min), Utrecht (15 min) or Rotterdam (1hr) to Amersfoort and walk 15 minutes to the store (or take a bus and walk 1 minute, or take a OV-fiets and bike 5 mins)
We want to be more than a shop. We want to create a community! So we offer a variety of workshops that are all based on a sustainable and conscious lifestyle. Most of our workshops will be in Dutch but if you want to join just shoot us a message and we'll work something out! We'll also organize some workshops in English.
After running a brick and mortar concept store in Amersfoort, we've decided to move on as an online store. This gives us time and space for the development of our other ideas, like the SMIR academy and our workshops.
Our brands - and maybe your sustainable brand?
Some of the brands we have in store include Bambaw, People Tree, Swedish Stockings, Zeeplokaal, Humble Brush, DIYS soap, Retulp, OGreen, Piece of Clay, Rokai (Shade), The Very Good Candle Company, Fresk, Fair squared, Organicup, Food Huggers and Abeego.
Do you have a product that perfectly fits our store? Let us know!
Who are we?
SMIR is founded by Nicky and Jessie Kroon. We're two sisters that are living in Amersfoort after moving from Amsterdam. We started with a zero waste lifestyle in 2014 and got hooked. Next to the shop, we are active in the political and business field. All our work has the same mission: eliminate all the unneccessary plastic products from our planet! You can find us and our best team mate ever Jantine in the shop and ask us any questions.